VisitAlderney kick starts campaign with 2011 brochure cover competition

Wednesday 23 June 2010

VisitAlderney has kick started its Social Media Campaign with a photograph competition on Facebook. The lucky winner will have their photo published in pride of place on the front cover of the 2011 Official Alderney Brochure and will receive a £100 Aurigny or Blue Islands airlines voucher, whichever they prefer.

Joanna Parmentier, Marketing Manager, States of Alderney said “The competition has been created to officially launch our Social Media Campaign. It is always a difficult task selecting the front cover photo for the brochure, so what better way of finding a front cover for the 2011 brochure than a competition.”

Joanna Parmentier, Marketing Manager, States of Alderney said “We have been working closely with Jo Porritt from Brand Guardian who is a consultant in Social Media and has been working with the States of Alderney Marketing department on this campaign. For those who don’t know about Social Media it is a term used to describe the type of media that is based on conversation and interaction between people online. VisitAlderney now has accounts with Facebook, Twitter, Youtube, Flickr and TripAdvisor. “

Jo Porritt said “Holiday destination marketing via social media is now giving the consumer the experience of a place from peer recommendation. Surveys show time and time again that we place far greater trust in these reviews, than we do traditional advertising mediums. Think of models such as TripAdvisor, or even Amazon - social media often becomes the conversion point where a potential target may convert to a committed sale or booking, based on peer advice. VisitAlderney have harnessed inbound marketing as part of an integrated approach to their marketing strategy by leveraging platforms such as Facebook and Twitter.

She continued “This has proved to be extremely successful as content is provided from an existing customer base, which is then shared virally to potential new targets, with global reach. The very personal nature of this content e.g. anecdotes, stories and images of Alderney engage the fan base and builds considerable trust. I am delighted to be part of the VisitAlderney promotion and, after only 6 weeks, we have built a great community of brand advocates."